The idea, then, is to replace the triumphant epiphany of meaning with a silent apophany of objects and their appearances. (Baudrillard in Photography or the writing of Light)
Alexander Hidalgo and Monika Oechsler presented new works in an exhibition that explored Baudrillard's edict to mobilize photography's immobility and silence in order to resist speed, to defy the overflow of images and the explosion of information. The exhibition presented work in different media including animation, photography, drawing, neon and text. Alex Hidalgo's Pavilion 1 payed homage to modernist architecture. The large-scale drawing covered the whole of the galleries glass facade. Monika Oechsler's Cold-Case-Titan-Homage-to-Baudrillard presented an animated, posthumous portrait of the philosopher.
The artists presented collaborative works as well as those made separately by them for the show which included: Alexander Hidalgo: Pavilion 1 (2011), a large scale vinyl transfer onto the inside of the MOCA window Monika Oechsler: Cold-Case-Titan-Homage-to-Baudrillard (2011).